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fastcompany:

This photo of New York City police Lawrence DePrimo giving a pair of boots to a homeless man has gone viral after the NYPD put it up on its on its Facebook page. The good deed was snapped by a tourist from Arizona, who forwarded a written description— not, you understand, a formal statement— to the relevant department. The NYPD asked her to email the photo, she duly did so, they stuck it on Facebook and, voila, 275,000 “Likes” and 16,000-plus comments.